PR. Marketing. Fundraising.

PR & MARKETING

Experience in planning and implementing all aspects of PR and Marketing campaigns, ensuring these are clearly understood by all, and work to carry these out in a fiscally responsible and professional manner.

 

This includes:

 

  • Creating and writing PR/Marketing strategies for Board/Client approval

  • Implementing campaigns

  • Writing press releases

  • Maintaining a media contact database

  • Responding to/or creating news stories and angles

  • Suppressing stories and/or damage limitation

  • Organising photocalls and press launches

  • Generating and supporting filming 

  • Identifying photographic needs and opportunities

  • Selecting images to support a story

  • Copywriting for a variety of media outlets: web, facebook, twitter, e-newsletters. press releases, print and articles

  • Integrating social media into PR campaigns and ensuring appropriately written content is used in effective ways

  • Updating website editorial content

  • Working with designers/printers for the production of all print material

 

CLIENTS
FUNDRAISING

In-house projects:

I have worked in-house in the PR/Marketing departments for:

 

  • Granada Television

  • Deborah Goodman Publicity (specialising in arts and entertainment)

  • Chichester Cinema at New Park

  • West Dean College and Gardens- The Edward James Foundation
     

​Theatre: Boogie Nights starring Shane Richie and 30 nationwide pantomimes for Qdos Entertainment​

​Television: Bad Girls, Prime Suspect, Coronation Street, Sherlock Holmes, This Morning amongst many others​

​Events: The Comedy Store, BAFTA Craft Awards, Chichester Film Festival, Chichester Writing Festival, West Dean events.

​Education: Postgraduate Diplomas/MAs in Conservation, Making and Visual Arts; Arts and Crafts short courses and Focus on Film eduction programme

​Attractions: West Dean Gardens and Chichester Cinema at New Park​

​

Freelance projects:​

​Theatre: Kings Theatre Portsmouth International Projects, Hair! 50th Anniversary, 3 Little Pigs, The Gruffalo , The A-Z of Mrs P, Simply Ballroom (two year nation-wide tour and set-up for international Tour to Vegas and South Africa); All the Fun at the Fair starring David Essex (set-up for national tour); Peter Pan and Aladdin (set-up for Family Christmas Holiday Musicals in Reno, USA).​

 

Television: Down from the Mountain (Mark Haddon TV film), All in the Game (Ch4 TV film)

 

Publishing: All Aurora Metro titles, Rock War by Robert Muchamore, It's All About Mimi by Denise Dorrance, Oldcastle Books and ibooks​

 

​Fashion: Kitty Kalloo and Hellcat Shoes​

 

​Health: Wildflower Essences​

 

​Tourism and Attractions: South Downs National Park, Visit Chichester​ and ArtHouse, Crouch End

 

I have also had the pleasure in raising funds for not-for-profit organisations. 

I have had fundraising success through:

  • Grant applications to Trusts and Foundations

  • Livery Companies

  • Friends’ schemes

  • High Net-Worth Individuals

  • Events

  • Business Sponsorship

  • Ambassador Schemes

  • Ground level fundraising

  • Alumni

  • Legacies



Highlights include:

 

West Dean - The Edward James Foundation
 

Implemented a Fundraising and Development strategy for the Foundation which included the recruitment and management of the Foundation’s first Fundraising and Development Officer (part-time). Within the first 18 months funds over just under £200k were raised, a 100% increase on the target set for this period.  As part of this I oversaw the re-branding of the Gardens’ membership scheme (circa. 1,000 members) as a Friends scheme. 

Following these successes the Trustees recruited their first dedicated Head of Fundraising.



Chichester Cinema at New Park
 

I was responsible for development and delivery of the Cinema’s fundraising activities: planning fundraising events (screenings, film and food events, auctions etc), business sponsorship (both financial and in-kind), appealing to the database of Friends and the completion of grant applications.  

During this time I achieved a 100% success rate in grant applications, the highlight was a £87,00 grant from the UK Film Council, which represented over 20% of their grant total and more than double any other cinema in the country.