PR & Marketing
Experience in planning and implementing all aspects of PR and Marketing campaigns, ensuring these are clearly understood by all, and work to carry these out in a fiscally responsible and professional manner.
Creating and writing PR/Marketing strategies for Board/Client approval
Writing press releases
Maintaining a media contact database
Responding to/or creating news stories and angles
Suppressing stories and/or damage limitation
Organising photocalls and press launches
Generating and supporting filming
Identifying photographic needs and opportunities
Selecting images to support a story
Copywriting for a variety of media outlets: web, facebook, twitter, e-newsletters. press releases, print and articles
Integrating social media into PR campaigns and ensuring appropriately written content is used in effective ways
Updating website editorial content
Working with designers/printers for the production of all print material
I have worked in-house in the PR/Marketing departments for:
Deborah Goodman Publicity (specialising in arts and entertainment)
Chichester Cinema at New Park
West Dean College and Gardens- The Edward James Foundation
Theatre: Boogie Nights starring Shane Richie and 30 nationwide pantomimes for Qdos Entertainment
Television: Bad Girls, Prime Suspect, Coronation Street, Sherlock Holmes, This Morning amongst many others
Events: The Comedy Store, BAFTA Craft Awards, Chichester Film Festival, Chichester Writing Festival, West Dean events.
Education: Postgraduate Diplomas/MAs in Conservation, Making and Visual Arts; Arts and Crafts short courses and Focus on Film education programme
Attractions: West Dean Gardens and Chichester Cinema at New Park
Theatre: Kings Theatre Portsmouth International Projects, Hair! 50th Anniversary, 3 Little Pigs, The Gruffalo , The A-Z of Mrs P, Simply Ballroom (two year nation-wide tour and set-up for international Tour to Vegas and South Africa); All the Fun at the Fair starring David Essex (set-up for national tour); Peter Pan and Aladdin (set-up for Family Christmas Holiday Musicals in Reno, USA).
Television: Down from the Mountain (Mark Haddon TV film), All in the Game (Ch4 TV film)
Publishing: All Aurora Metro titles, Rock War by Robert Muchamore, It's All About Mimi by Denise Dorrance, Oldcastle Books and ibooks
Fashion: Kitty Kalloo and Hellcat Shoes
Health: Wildflower Essences
Tourism and Attractions: South Downs National Park, Visit Chichester and ArtHouse, Crouch End
I have had the pleasure in raising funds for a number of charities, experience of fundraising strategies and ground level fundraising.
Experience of fundraising successes through:
Grant applications to Trusts and Foundations
High Net-Worth Individuals
Ground level fundraising
West Dean - The Edward James Foundation
Implemented a Fundraising and Development strategy for the Foundation which included the recruitment and management of the Foundation’s first Fundraising and Development Officer (part-time). Within the first 18 months funds over just under £200k were raised, a 100% increase on the target set for this period. As part of this I oversaw the re-branding of the Gardens’ membership scheme (circa. 1,000 members) as a Friends scheme.
Following these successes the Trustees recruited their first dedicated Head of Fundraising.
Chichester Cinema at New Park
I was responsible for development and delivery of the Cinema’s fundraising activities: planning fundraising events (screenings, film and food events, auctions etc), business sponsorship (both financial and in-kind), appealing to the database of Friends and the completion of grant applications.
During this time I achieved a 100% success rate in grant applications, the highlight was a £87,000 grant from the UK Film Council, which represented over 20% of their grant total and more than double any other cinema in the country.
The Kings Theatre
The focus of my work here was to secure funding from Trusts and Foundations to support the theatre’s community engagement, youth theatre and building and technical needs.
Funding secured included:
two Grant from the Arts from the Arts Council of England, funding from Portsmouth City Council, HIWCF, Heritage Lottery Fund, Awards for All and other trusts and foundations
fully funding four separate building restoration projects, and a number of smaller grants from £2k – 12k for Community and Youth Theatre projects including £5k hardship bursaries and funding towards support young people in participating in Arts Awards and NT Connections
Securing funding for a series of trial projects for those living with dementia.
I have worked on many organisational/ development projects, often combined with Marketing and Fundraising.
I have managed large scale projects including Production Management of TV documentaries for ITV, National Geographic and educational videos.
South Downs National Park
Project managed their Discover More for Less campaign, which included researching all visitor attractions in the South Downs National Park, getting them to sign up to the campaign, research and write a series of downloadable suggested day out guides.
Film Hub South East
Here I combined my Marketing and Fundraising experience to support cinemas and film societies in West Sussex, Hampshire, Isle of Wight, Berkshire and Oxfordshire. Building relationships with these film exhibitors, encouraging them to programme ‘outside the mainstream’ and to add additional content, identify training needs, support the marketing of their programmes and identifying and applying for funds.
The Kings Theatre
I was brought to work on a number of projects in the support of the Theatre's development plans for a multi-million pound regeneration programme.
raising the profile externally (and its importance internally) of the Theatre’s community and education work, its Youth Theatre and co-productions
Developing projects with the Community Engagement and Youth Theatre teams, and seeking funding for these.
Where I've worked
Over 30 years in the Arts, Heritage, Charity and Media industries.
Kings Theatre Portsmouth - Project Officer
Aurora Metro - PR & Marketing
Visit Chichester - Marketing Manager
History People UK - Project Researcher
Worthing WOW - Project Researcher
South Downs National Park - Discover More For Less Project Manager
Film Hub South East - Audience Development Producer
Big Wave Productions - Production Manager
West Dean College and Gardens - Head
of Marketing and Communications
Cartoon de Salvo - General Manager for theatre company
Chichester Cinema at New Park – General Manager
Carlton Television – Production Manager For Factual Programmes
Deborah Goodman Publicity – Publicist for Arts And Entertainment Clients
Educational Broadcasting Services Trust - Production Manager/Administrator
Barbican Arts Centre - Administration
Granada Television - Press Assistant
Dominion Theatre - General Manager's PA
Proscenium Publications - Advertising Assistant for Theatre Programme Publishers
London Coliseum - Box Office Assistant